As you start to think about posting to your new blog, you'll notice that you are asked to select a category for each post to appear in. These categories are very important to understand if you want to set up your blog the right way for both visitors and search engines.
The categories help to separate your blog into different sections. For instance, imagine that you have a blog about Wrinkle Remedies. You might want categories about natural remedies, commercial remedies, and homemade remedies. You may even want subcategories that can nest under each main category. This is all very easy to do with Wordpress!
These categories are important for a couple of different reasons. For one thing, it improves your blog's SEO. That's because these easily separated categories can help you rank more highly for desired terms in search engines like Google. Having well-defined categories is also very helpful to your visitors. Everything is easily laid out for them as they try and navigate your blog. If you've ever visited an unorganized blog before, then you know just how essential it is that everything be easy to find!
Unfortunately, many people go about choosing their categories in a haphazard way. They think that they can just add the categories in off the top of their head as they go (which you can, it's just not ideal) -- but this can lead to problems! You might end up doubling up on some categories, leaving others out, and miss-categorizing.
It's a much better to decide on categories for your blog before getting started. This will help to ensure that every category that needs to be there, will be there. This will also give you a plan for the future, and can help you to generate ideas for future blog posts.
It's a good idea to do your keyword research before choosing your categories. This will help give you ideas for categories to enter as well as what keywords to you should use for the categories for ease of navigation and SEO.
Keep in mind that even though you are doing some more work upfront to determine which categories to include on your blog, you can always add more later! It is very simple to select a new category option whenever you make a new post.
Paying attention to categories is something that too few bloggers do. If you want to set yourself up for success, it's definitely time to plan ahead.
No comments:
Post a Comment