One reason so many people love blogging is because it is usually not quite as tedious as writing articles for websites. There is also less of a formal feel to most blogs. While it is certainly the case that blogging can be very fun, don't forget to do your keyword research!
Even though you can blog about whatever is on your mind as long as it relates to your niche topic, you do need to do some keyword research. This will not take much time once you get the hang of it -- and doing so can definitely help you rank more highly in the search engines for each blog post you write!
You'll want to do some preliminary keyword research before you set up the structure of your blog. This can help you with choosing a domain name and selecting a focus for your blog. Keep in mind that you have a few different options when it comes to your domain name.
Some people choose to purchase a keyword focused domain in hopes that it will help them rank more highly. Oth
er people want their blog to be branded and will choose a unique name for their blog. The choice is truly yours, depending on whether you want the focus to be on SEO or branding.
You will also want to do some keyword research before writing your blog posts. For instance, if you're going to blog about a certain product related to your niche, you can do some keyword research to determine which keyword related to that product is searched the most. Then, you can include the keyword in your title and have it sprinkled throughout your article. Make sure to include the keyword naturally and not just stuff it in!
You can also insert these keywords as tags with each post you publish. These tags can be picked up by the search engines to help establish relevancy and help you rank more highly for your desired terms.
Keyword research is also important if you're going to be using a plug-in such as the All-in-One plugin or Platinum SEO plugin. These will automatically search engine optimize each post, and your entire blog, at setup for you. These plugins include places to enter your keywords, a title, and a description.
There are many different ways you can do this keyword research. There are free tools like the Google keyword research tool at: https://adwords.google.com/select/KeywordToolExternal. This tool will give you an idea of how many people search for each related keyword globally and locally. Be sure to select "exact match" from the drop down menu to determine the true figures. There are also paid tools, such as Market Samurai and Micro Niche Finder, that can help you dig down and determine information such as competition levels and more.
Choosing the right keywords can mean the difference between hoping people are able to find your blog and your posts, and knowing that they definitely will because you rank so highly in the search engines. Take the time to do some keyword research before establishing your blog, and before you write each post, and you should start to see some great results!
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