Wednesday, July 14, 2010

Niche Research and Keyword Tools You Need to Know About

Hopefully, you now understand the importance of doing niche research before jumping into affiliate marketing. There are a variety of tools that can help make this easier for you. Some of these are free and others are paid. There is nothing wrong with choosing free tools to begin with, but as your affiliate efforts start to grow you will want to move into the paid tools because they can make your job faster and easier!

The first thing you need to do is generate ideas. You can do this using the Google Product search at http://www.google.com/products and see what pops up. You can also examine the list of "Movers and Shakers" at Amazon http://www.amazon.com/gp/movers-and-shakers/, as well as the bestsellers http://www.amazon.com/gp/bestsellers/, etc. Another thing you can do is head on over to eBay Pulse to see what the top items are http://pulse.ebay.com.

You can also go to ClickBank and see what products are selling well in their marketplace. A great choice for research ClickBank is CBengine.com, because everything is nicely organized and you can easily see what products or type of products will be a good bet.

Remember -- as a new affiliate marketer you will want to target sub-niches. So, instead of promoting products on how to lose weight in general, you can narrow it down to how to lose weight for moms. Along with niche research comes keyword research. This will help you drill down and find those hot niches so you can earn more money.

A great paid tool for finding niches and keyword research is Micro Niche Finder. This tool will drill into the information for you to determine how easy it will be for you to enter into the market. It will give you a green light, yellow light, or red light for each keyword associated with a niche -- green means go for it!

Market Samurai is also an excellent tool for niche and keyword research. After you have a general idea of what niche you want to go with, you can enter in your main keyword and find a wide variety of others. You can also examine the market and competition, find products to promote, and even find ways to promote your content within Market Samurai. Keyword ResearchThis is definitely the favorite tool of many affiliate marketers out there.

If you're interested in using a free keyword tool, you'll be pleased to know that the Google Keyword Tool is one of the most helpful around https://adwords.google.com/select/KeywordToolExternal. You will need a Google account to use this -- which is free. Then you can enter your information and see what the advertiser competition looks like. You can even generate ideas for sub niches and keywords.

Whether you choose to use free or paid tools, you need to examine a few different things as your criteria for choosing the niche.

1. There are many people searching for the niche, sub-niche, or main keyword you are targeting

2. There are people spending money in the niche you are selecting

3. There are viable products you can promote as an affiliate

It's important to note that if there is money to be made in a niche, the chances are good that there are competitors in the niche. You need to find a unique angle and try to achieve good rankings in the search engines, or pay for your traffic through pay per click, in order to ensure that you earn money. No matter how good your keyword and niche research is, it means nothing if you don't get the traffic.

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