Wednesday, July 14, 2010

How to Make Product Review Videos

Product ReviewsAs part of your video marketing, you will definitely want to make product review videos since they are so effective These work incredibly well because there is a certain element of trust that comes along with watching a product review done via video. It's important to know how to put these together in a way that will entice the buyer and make them more likely to purchase what you are offering.

To do this, you need to understand the basics of copywriting. You will want to capture their attention, interest, desire, and action -- The AIDA formula. The start of your video should speak to the audience and show them that you clearly have found what they're looking for. Pique their interest with some of the information you'll give them as they continue watching the video. Then, speak to their desire -- show off the fact that this product is the answer to their prayers. Finally, you want them to take a desired action -- which is visiting your site or buying from your affiliate link!

This video can be designed in a variety of different ways. One method is to pop yourself in front of the camera and give an honest review -- paying attention to the AIDA formula. People love this because it comes across as very sincere and they like knowing that there is a face to the person who is marketing to them. Always be honest and enthusiastic about the product you are promoting. If you've gone through the situation they are going through before, be sure to tell your story -- stories are great ways to get people to buy!

Another thing you can do is a straightforward review of a physical product by filming the product itself. If you have the product in hand, you can demonstrate it. Even if you do not have the product in hand, you can create a video showing off the features with pictures, etc. Yet another thing you can do is create a compelling PowerPoint slide to promote the product.

It can be helpful to visit YouTube.com and search for products that are similar to the one you want to promote via video. Take notes on what you find to be effective and why the person has marketed it in that way. How have they set their product review video apart from others? The result should be that you've given yourself a mini education on the best way to make product review videos! This is so effective that you'll want to get started on it right away.

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