As a blogger, you'll definitely want to pay close attention to what the traffic numbers are for your blog. You will also want to know your conversion rates for affiliate marketing offers, CPA offers, and Adsense. The good news is that there are some easy-to-use tools that can help you track all of these statistics, and more.
One of the first things you'll want to know is what kind of traffic you are getting to your blog on a daily, weekly, and monthly basis. The most standard way of determining this is by using your Awstats in your cPanel.
Keep in mind that this level of tracking is only for self-hosted blogs. If you're using something like WordPress.com or Blogger.com you may not have access to this information, and will have to use other scripts or other methods instead. Awstats will give you standard information, such as how many unique visitors you're getting, how many hits you got total, when the search engine spiders visited last, and where your traffic is coming from.
Once you have this type of information, you can work on improving your rankings by focusing on the keywords you are already ranking for (sometimes all they need is a little push!). If you're not getting traffic from certain
desired keywords, you will know to work extra hard on ranking for those as well. You'll also know where your referral traffic is coming from, and it's always helpful to know what is working and what isn't!
It's important to note that Awstats is limited in many ways. Many people prefer to use something like Google Analytics instead. This tool will give you wealth of information, including the top keywords used to find your blog in the search engines and how many people found your site using that keyword. You'll also get detailed information about your bounce rate, problems or issues with your site, indexed pages, and what actions were taken on your site by visitors.
Keep in mind that some bloggers do not like Google having all this information (many are worried it will affect rankings, especially if you're heavy into making affiliate sales). In this case, you may want to use a script called Piwik instead. This script works similarly to Google Analytics, but you host the script on your own domain so you know the information is safe and secure.
In addition to analyzing information such as your traffic and where the traffic is coming from, you will want to pay attention to your conversion rates. Note that in the back end of your affiliate admin area, you should be able to find how many sales you're making, what your click through rate is, which specific links are making you the most sales, and so on. You can find the same tracking information in the admin area of your CPA networks. You can even go deeper into tracking with products like Prosper 202 and Xtreme Conversions.
Analyzing this information can definitely help you to increase your conversions. It can help you determine what changes you might want to make if you're not making as many sales as you'd like. It can even help you decide when it's time to try another method of monetization.
If you manage this information well and pay attention to the statistics, you can become far more successful over time. There is definitely no reason to delay in starting to understand and utilize your statistics as early as possible for maximum success!
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