Creating Cross Promotions with Your Clients

As you start to grow your client base, you will notice that some of your clients will be offering complimentary services. This creates a great opportunity for you to bring them together and offer a cross promotion. Sometimes a business will have an informal referral network, but no official agreement. This is where you can step in and setup the formal agreement and the metrics and payouts. The local businesses can leverage each other's customer list and generate sales for each other.

Take for example a local nutritional supplement store. Over the months you have been growing their business and collecting the name and emails of their prospects and customers. Later on, you start helping a local dietician. You can setup an agreement with the supplements store to send out an email recommending the dietician. The store will get a certain percentage from each new client the dietician signs up. So, just like that you have helped two of your clients.

This can also work with other types of marketing. The two businesses can publish coupons on each other's websites or even something as simple as putting flyers in each other's stores. They can even host a teleseminar together with one interviewing the other. There are many opportunities that will come up for cross promotions.

Never underestimate the value of your own customer list. Just like the importance of helping your clients this can be a great benefit to your own consulting business as well. The key is to leverage your existing customer base. You will gain even more favor with your clients and all you did was setup the cross promotion. Even if you don't have two businesses to cross promote, you can seek out new clients by using your existing clients. This can be a great way to get your foot in the door for new business. You can call on them telling about how you are looking for promotional partners and setup a meeting. After you go over the details of the promotion, then you can leave behind your contact information and let them know to check out your website. This way it isn't a hard sell and if they take you up on the promotion, then you have a relationship that gives you a chance to introduce your other services.