If you never made an online video before, you might be intimidated about the process. Thankfully, it tends to be easier than you might think! You don't even need a high degree of technical skill. The tools that are out there these days are designed to be very user-friendly, so it's just a matter of finding the ones that will work best for you.
First of all, every affiliate marketer needs to have screen capture software. It is perfect for demonstrating how to do things on the web (helpful if you are creating tutorials, etc.), recording PowerPoint presentations, and so on.
Camtasia Studio is the most popular screen capture option for PC users because it is so powerful. If you're a PC user on a budget, you might want to check out CamStudio instead. Mac users have the option of using something inexpensive like iShowU, or using the top-of-the-line ScreenFlow software. Camtasia Studio is now also available for the Macintosh!
In addition to using screen capture software, you may want to get a WebCam as well. This is perfect for recording talking head videos where you speak directly to your audience. Many laptops come with a web cam built right in, making this an easy option. Even if your computer does not already have one installed, you can purchase these cameras very inexpensively.
Yet another tool you might consider is a video camera. These are great for recording product reviews and talking head videos. Flip Video and other pocket-sized camcorders ar
e perfect for this purpose since you can easily carry them around -- they are also relatively inexpensive!
It can be intimidating to try and put the videos together even after you've recorded them. Thankfully, certain products include ways to edit the video right within them, such as ScreenFlow and Camtasia. Videos taken with Flip video also have some minor editing capabilities, which will be fine for many purposes.
You will find that you don't need to do something fancy all the time in order to create videos to promote products or establish yourself as an expert. Many of the best programs automatically encode for you in the proper format. This can be a great timesaver when you need to create many videos in a short timeframe.
The most important thing is that you do not get off scared off of creating video. It no longer takes an entire film crew to put out a video! All you need is your computer and a small amount of equipment and you should be ready to go.
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