Wednesday, July 14, 2010

Implementing a Content Management System

There will be some small business owners that don't even have a website yet. They are not technically savvy or don't have the time and money to invest. This can be a great opportunity for you to setup a content management system website. Commonly known as CMS, it makes it easy for a novice to maintain a website and update the content. A static website requires that a person knows HTML and how to publish the changes. This is not required with a CMS. Once installed, all the user needs to know is how to type in the content that they want.

There are many popular CMS platforms available today and most of them are open source and free to install and use. You will be tapping into a worldwide developer network that maintains the platform and add new features. One CMS you may be familiar with is Wordpress. WordpressPlus there is the added benefit that you can find a lot of outsourced help in installing and configuring the platform. All you need to do is provide the training for the local business on how to update the content.

One of the biggest advantages beyond the content, is that the web design can be uniformly applied to the whole site with a template. Templates can be updated and even switched out to give the site a fresh look without having to touch any of the content. This fits perfectly with your website maintenance service and makes the whole process seamless.

The CMS platform also includes different levels of user security. You can setup the admin level account and then create different user accounts for updating the content. Different employees can be responsible for different sections of the website and you don't have to worry about them changing something they aren't supposed to. A daily specials section can be delegated to one person, while the homepage can only be modified by a manager.

By implementing a CMS platform for the local business owner, you will be empowering them to control their own website while you provide a valuable service. The content will be up to date and done by the business with minimum input from you. This allows you to concentrate on other services, yet still get credit for the website maintenance.

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