Creating Online Teleseminars and Webinars

Another great way for a local business to engage customers is through the use of teleseminars and webinars. Many types of businesses can provide weekly content that can be delivered over the internet or conference call. This creates an interactive environment for the customers and business. A local dietician can provide a weekly nutritional chat and gain a lot of exposure and new customers. This will establish the local business as an expert and create trust with potential customers.

The key to providing teleseminars is planning. The business owner should pick a topic to discuss and then create an outline of all the talking points. It is important to stay organized so that the presentation can flow easily and there is no down time. It is best if the presentation contains as much informative content as possible and isn't total marketing hype. If a prospect suspects that the presentation is just a sales pitch then they will quickly tune out.

Save time at the end of the presentation for a question and answer session. Being interactive is a great way to make a connection with your customers. They will know that the business is there to help and is willing to take care of the customers. This is an effective way to build customer loyalty.

Another great thing about teleseminars is that they can be recorded and made available later on. An archive of the weekly sessions can be published on the website and made available to everyone. These recordings can also be syndicated to podcast directories and provide even more exposure for the local business. The content can also be used for a special members club where a prospect has to register to gain access. This creates a lead capture opportunity and an entry into the sales funnel.

A webinar can also be done which will give the business to present a slide presentation or even do a live video show. Many webinars combine a teleconference so the audio can be transmitted via phone and the video over the web. This creates a highly interactive and rich presentation at the same time. Then recordings can be created and used as part of a video marketing campaign.

Showing a local business owner how to do teleseminars and webinars can be a great way to open their business to a whole new audience and engage prospects. They will establish themselves as the local business expert in their field and grow their business. This is why it is an important service to offer and can help your overall marketing plan.