Wednesday, July 14, 2010

Press Releases and Distribution

In the online world it is easier than ever to publish a press release, but many small businesses don't even publish one per year. This often overlooked online marketing tactic can be a great benefit for any local business that wants to create name or brand recognition. It is a great service to provide your clients and can be done quickly. Just follow these pointers and start helping your clients get new customers.

There are several benefits to press releases. The first thing they do is provide visibility for the business or brand. They can also help with a SEO campaign and provide back links that the search engines will pick up. Once a press release has been distributed, then it has a chance to get picked up by news organizations which can provide an explosion in website visitors.

The first step is to create the actual press release. Many organizations believe that they dPress Releaseson't have anything newsworthy to say, but this is usually just an excuse for not doing it. Almost anything can be turned into a press release. Just think about what is happening in the business to get some ideas. Are there any new products, services, or technologies being offered? Is there something in the local news that the company has some expertise in? Are there any new locations being opened? Even a new website design can be a good topic for a press release. Generally, all press releases follow the same format. First, it starts with a headline and then a short summary.

Next is the body of the press release that contains the newsworthy content. Finally, location, date and contact information is provided. Creating the press release is a straightforward process and can be outsourced to free up more of your time.

After the press release is written, it is time to distribute it. There are many services on the internet, both paid and free that will post and distribute your article. Paid distribution services will give you a wider selection of distribution partners and added features. If you choose a paid service, make sure that they syndicate to Google news for maximum exposure.

The many free distribution sites will only have a limited number of partners, so the press release will not go to the major outlets. Even though their reach is limited, it will still help with SEO and should not be overlooked. Many of the press release sites will allow you to bookmark the article on social networking sites which will help boost exposure.

The nice thing about press releases is that the whole process, from writing to distribution can be outsourced. This is a great way to offer the service and not burden your time.

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