Wednesday, July 14, 2010

Providing Website Design Services

One of the most visible services that can be provided is website design. Many local businesses spend money once on a website and never change it. Over time the site becomes stale and will be in need of a makeover. The best part about this is that the service can be totally outsourced.

The first step is to analyze the existing site. Pay attention to the color scheme. Does it look appealing or do the colors put you to sleep? Sometimes all a site needs is a little bit of color to bring it to life. A lot of times a business owner will use the same colors as their company logos. Unfortunately they don't translate to the web as well. It can be best to just use the logo colors as accents to the overall color scheme.

Next look at the website and see if there is a defined call to action. Many times a business will just use the web site as a brochure rather than a lead capture platform. There should be a clear message on the site directing the visitorWeb Design Services to take capture. This can be a command to call today for a free estimate or give us your email for a free coupon on your first order. More times than not you will find no call to action on the site.

Unless you are a designer yourself or have one on staff, it will be best to outsource the web design work. This will free up your time to concentrate on acquiring clients. All you have to be is the project manager for the work. Once you establish a relationship with a designer than you will find that you can just hand over the work with little oversight.

Even after the initial redesign you can offer regular updates to the site. Create a schedule that makes sense for the client and get the work done. A quarterly update should be good for most business, but make sure to do it at least once per year.

Coming up next is some more great tips for your service offerings.

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