Why Blogs are a Great Online Platform

You might be wondering why you should start a blog versus creating a static website. While both can be profitable, you'll probably find that running a blog is a lot more fun, is easier to use, and offers incredible search engine optimization benefits -- these are things you just can't get with a standard HTML based website. The potential for profit with a blog is huge!

Let's start off with the fun factor. It can be tedious to write article after article to post on a standard website. In fact, you might just give up after a while because it can seem like you're just treading water and not getting anywhere. You might not even need any more articles once your static site reaches a certain point. When you're running a blog you can really inject some personality into it! It can be fun to think of new blog posts and to make them unique so they stand apart from other blogs in your niche.

In addition to being more fun, blogging software will likely be a lot easier for you to use than trying to create a website with something like Dreamweaver or the ancient Front Page. This is especially true when you use something like Wordpress.com or Blogger.com. These options are designed to be very user-friendly. You operate them via a backend where you can easily add pages and posts, and take care of everything related to search engine optimization. Of course, there is a learning curve to any option, but it's nothing like trying to code HTML!

No matter how steep the learning curve, you want to be sure that your blog has a great chance of ranking highly in the search engines. That's why it's such good news that the blogging software of today makes it easy to do proper SEO. This is especially true in the case of self-hosted WordPress, (which we'll cover more later) since there are plugins that can automate a lot of this for you.

It's also important to note that search engines like Google love constantly updated content. They also like content where people can interact (live comments on your blog means free content for you!) and that adds value to those who use their search engine. Blogs on niche topics definitely fit this ideal.

Hopefully, you now understand why running a blog is the way to go if you want to make money online. It can be fun, blogging software is easy to use, and it offers great search engine optimization benefits. All of these things put together could mean that your bottom-line increases dramatically over what it would be with a boring static website.